About Us

An industry newcomer in casual contemporary accessories and lifestyle products, TRUVOW has created stylish, trend-oriented pieces that mix uptown luxury with downtown affordability. Inspired by the classicism of art in the Fifties and the minimalism in architecture of the Seventies, TRUVOW has infused each piece with a rich story that becomes a unique representation of an individual style.

On the rise as a cult favorite, TRUVOW offers inexpensive alternatives to luxury competitors with each piece from the quickly expanding collection retailing for under $125. Every piece exhibits a multi-functionality rarely seen in contemporary collections. Using keen intuition and classic, creative silhouettes, TRUVOW is weaving an epic tale that will resonate with consumers for many seasons to come.

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Vision

In every generation, there has been a product that heralds in a new era of design with ground-breaking concepts and intrinsic creativity. For 2011, TRUVOW is slated to become this pioneering innovator. TRUVOW found that young professionals lacked affordable options for everyday accessories that exhibited a chic, modern edge. Approaching this problem with a keen understanding of the market, TRUVOW created products that could become classics in any wardrobe.

TRUVOW accessories are made with a uniquely formulated blend of faux leathers. Utilizing faux leather allows for greater flexibility in design, shape and color while also maintaining TRUVOW’s solid stance against animal cruelty.